Many kinds of tape are being used by businesses around the world to quickly convey how people can stay safe. As Berny Tan of @tape_measures states, using tape to make symbols can be “an efficient way of communicating without using words”.
We completely agree, simple is better! We also believe that color is a great way to communicate as well. Most humans know that red means stop and green means go – many well trained animals know that too!
RouteArrows work for two reasons: their bright colors grab people’s attention and their simple shape conveys the direction. Simple, no words needed.
See Aiga Eye On Design’s article “In Singapore, Residents Create a Social Distancing Wayfinding Language With Tape“.